Ads for Lost went up to $900,000 a pop. Target decided to take charge and did little "spoofs" of the show. Using the smoke monster for a smoke alarm and a boar for BBQ sauce. Most people are ok with this, but the writer of the show said it was cheap.
I saw the commercials and I thought they were funny. I don't think they were cheap and I think most of the Lost fans found hummor in it. That's the most important part is the fans
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